ClearAd Version 2 Is here!

Small and medium-sized media platforms rely on third-party advertising networks to display ads and generate revenue. Their source of income is directly linked to the discretion of the advertisement networks and their ability to collect fees from other ad-networks or actual advertisers. In the process of this transaction. as there are multiple players, a major part of the generated revenue is lost to middlemen. According to a report from the IAB, 55 percent of programmatic ad revenue goes to ‘ad tech’ services, while publishers receive less than 45. Large enterprises sometimes create their own network which follows a significant amount costs and energy. In this approach, while these entities often are directly connected to advertisers, nonetheless, face more than few challenges in collecting their revenue.