ClearAd solution maximizes your media’s ad revenue by its bidding algorithm
ClearAd offers SDKs and APIs that makes the process of bidding seamless to technical teams
ClearAD makes real time transaction settlement, thanks to its blockchain infrastructure
Using smart contracts in the process of ClearAd’s bidding makes it almost impossible to bidders to make fake calls
Small and medium-sized media platforms rely on third-party advertising networks to display ads and generate revenue. Their source of income is directly linked to the discretion of the advertisement networks and their ability to collect fees from other ad-networks or actual advertisers. In the process of this transaction. as there are multiple players, a major part of the generated revenue is lost to middlemen. According to a report from the IAB, 55 percent of programmatic ad revenue goes to ‘ad tech’ services, while publishers receive less than 45. Large enterprises sometimes create their own network which follows a significant amount costs and energy. In this approach, while these entities often are directly connected to advertisers, nonetheless, face more than few challenges in collecting their revenue.
Digital media platforms have two major problems regarding their advertisement revenue. First, they always struggle to collect their revenue from third parties and second, choosing the best advertisement to display as there are numerous sources with different prices in different circumstances.
ClearAd is a solution that lets Media maximize their share from advertiser payment, with almost real time transaction settlement. This process does not lead to any additive cost to the advertisers, while it tries to minimize or eliminate middleman role.
ClearAd comprises a collection of SDKs and Tokens that help any website or application seamlessly handle the process of real-time bidding in digital advertising to generate real-time revenue.