Blockchain and digital ad frauds

Blockchain was first introduced for cryptocurrency and bitcoin. Soon after, the value of this innovative technology went beyond the finance industry. 

With its ability to offer a secure environment and build transparency, many believe that blockchain is the key to the future of digital advertising. 

In this short blog, we will review one of the radical ways blockchain can serve the digital advertising ecosystem.

Battling ad-space fraud.

Online advertising fraud is a significant challenge that advertisers, publishers, and ad networks face today.

Although it’s complicated to find fraudulent clicks and impressions, blockchain technology comes into action to provide transparency while serving ads and paying for the real human interplays on the ads instead of the fake bot traffic. 

Because of the nature of blockchain technology, all transactions and information are being registered on the distributed database. And as a result, every participant can monitor and detect threats on the chain and block fraudsters. In addition, based on the blockchain structure, data blocks are immutable, and only those who have permission can obtain the data. End-to-end access to data is an emerging concept that doesn’t exist before, especially in the digital advertising space. 

Moreover, this innovative technology removes any ambiguities about the validity of provided information, which is why it seems a promising source of trust. 

The future with blockchain technology is still vague, but one thing is clear: it can provide endless digital marketing application opportunities. Ad-tech giants like Google are now upgrading their platforms to the blockchain, along with many businesses of all sizes. 

It is not easy to say that blockchain can end the complexity of digital marketing; however, it can empower marketers to gain more value for their businesses.