The Power of Blockchain in Digital Marketing What makes blockchain persuasive is not just that it’s a new way to store, validate and authorize digital transactions, but its potential to create new opportunities in almost every industry. Although this record-keeping technology is mainly used around cryptocurrencies and finance, it is Read more…
How can blockchain tackle digital ad fraud? Blockchain was first introduced for cryptocurrency and bitcoin. Soon after, the value of this innovative technology went beyond the finance industry. With its ability to offer a secure environment and build transparency, many believe that blockchain is the key to the future of Read more…
In this post, we will look at five reasons and advantages of blockchain in marketing, which are discussed in more detail in this article. 1- Blockchain and Transparency The current PPC advertising model is more likely to be fraudulent. Every unrealistic click equals the loss of a non-productive advertising Read more…
